A wave of US licensees signs up for Splashlings

TPF Toys and Shaftesbury/Smokebomb have signed new licensing partners for the collectible mermaid-themed toy line, which launched earlier this year.

A crop of US licensees have signed on for Splashlings, the mermaid-themed toy line launched by Australian toyco TPF Toys in February.

The new partners include Children’s Apparel Network (girls clothing), Intimo (sleepwear, underwear), Concept 1 (cold weather accessories, rain gear, hats), Fashion Angels (stationery, beauty), Global Design (backpacks, bags, accessories), Jay Franco (bedding, bath), Clever Cookies (cookies), and Boston America (candies).

These licensees join previously signed partners like Upper Deck (trading cards) and AnimangaPlus (collector’s guide app).

The brainchild of Pound Puppies creator Mike Bowling, the Splashlings line features a play set, mermaids, shells, more than 100 pets, underwater gems and deep-sea treasures.

The animated digital series Splashlings was produced in partnership with Toronto’s Shaftesbury/Smokebomb and launched on YouTube to coincide with the toy line’s debut. The series has since garnered more than one million views on the platform.